Rory Duncan is Research Vice President for Cloud Service Providers responsible for the business growth of IDC's panel-based syndicated Service Provider research. Rory's role involves the building of insights for, and relationships with, IDC's strategic service provider clients and vendors in the associated ecosystem. This includes conducting primary research, developing written reports and client presentations as well as leading consulting projects. Previously, Rory was Research Director for Hosting & Managed Services at 451 Research where he spearheaded the firm's global insights into the service provider market. Prior to 451 Research, Rory was Director of Competitive & Market Intelligence for SAP, managing a global team of analysts covering Line of Business Applications. Previously to SAP, Rory held a variety of positions at IBM, latterly becoming Principal Analyst in Competitive and Market Intelligence covering distribution channel and services topics for Southern Europe and EMEA. Before joining IBM, Rory spent a number of years at Adobe Systems and 3Dfx (acquired by nVidia Corporation), providing subject matter expertise in video and motion graphics technologies.